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13+ Years in Product Management

Building Products That Scale & Succeed

Lead Product Manager specializing in AdTech monetization, search advertising, and AI-driven product discovery. Transforming ideas into $100M+ revenue opportunities.

13 Years of Product Excellence

From startups to Fortune 500 companies, building products that create real business impact

I'm Shashank Saxena, a Lead Product Manager at Lowe's India, where I've pioneered rapid AI prototyping practices and led transformative initiatives in ad-tech monetization.

My career spans building enterprise-grade B2B/B2C platforms for organizations like Lowe's, Airtel, Shaadi.com, Knowlarity, and Quikr. I specialize in ad-tech monetization, search ads, and AI-driven product discovery.

At Lowe's, I've scaled the Sponsored Product Ads program from zero to one state, targeting a $100M+ ad margin impact. I introduced rapid prototyping using Windsurf/Cascade, scaling our practice from 2 to 9 PM team members.

I'm an IIT Guwahati graduate with deep technical expertise in Python, SQL, AWS, and GenAI tools. I believe in data-driven decision making, rapid prototyping, and building products that create genuine value for users and businesses.

13+
Years in PM
$100M+
Target Impact
0→1
Products Scaled
2x
Awards Won

Experience & Domain Knowledge

Deep expertise in the technologies and domains that power modern digital products

🔍

Search Advertising

Built comprehensive search ads solutions integrating Google Search Ads API with real-time budget pacing and monitoring capabilities for thousands of SKU campaigns.

  • Multi-channel campaign manager for Google Search Ads
  • Real-time budget pacing dashboard
  • Automated spend forecasting and prevention
  • High-intent keyword targeting at scale
🎯

Product Discovery

Pioneered AI-driven recommendation systems and match-scoring algorithms that significantly improved user engagement and conversion metrics.

  • 25% gain in match ratio at Shaadi.com
  • 3% MoM order increase through better recommendations
  • Listing filters and recommendation engines at Quikr
  • ML-based fraud prevention reducing misuses by 15%
📊

Search Analytics

Implemented comprehensive analytics frameworks to track search performance, user behavior, and conversion funnels across multiple platforms.

  • Google Analytics, Tableau, Adobe Analytics integration
  • Cohort analysis and bounce rate optimization
  • A/B testing frameworks for search features
  • Real-time dashboards for stakeholder visibility
💰

Sponsored Product Ads

Product owner for onsite monetization at Lowe's (2nd largest home improvement retailer in the US). Scaled from 0 to 1 state with $100M+ target ad margin impact.

  • Integrated with Criteo SSP for programmatic advertising
  • Self-serve campaign creation for vendors
  • Real-time bidding and auction mechanisms
  • Performance tracking and ROI optimization
🎛️

Ad-Serving Platform

Launched comprehensive in-house ad-server including campaign manager, unified reporting, and audience manager integration. Improved ROAS by 20%.

  • Campaign creation and management tools
  • Unified reporting across channels
  • Audience segmentation and targeting
  • Self-serve insights and analytics
🌐

Multi-Channel Campaigns

Extended Lowe's ad-server to manage Meta, Pinterest, and Google Search Ads with first-party data mapping for high-intent off-platform targeting.

  • Cross-platform campaign orchestration
  • First-party data activation
  • Attribution modeling across channels
  • Functional prototypes for business validation
👥

Audience Platform

Built lookalike audience platform at Airtel X Labs, reducing development time from 3 weeks to 4 days. Integrated with Vmax SDK for precise targeting.

  • ML-powered lookalike modeling
  • Reduced audience creation time by 80%
  • SDK integration for mobile advertising
  • Real-time audience refresh capabilities

Rapid AI Prototyping

Introduced Product Builder Practice at Lowe's using Windsurf/Cascade for rapid feature validation. Scaled practice from 2 to 9 PM team members.

  • GenAI tools: Llama 3.1, Grok, Cascade
  • Functional prototype development in days vs weeks
  • Business team validation before engineering investment
  • Knowledge sharing and team scaling
🤖

AI-Powered Features

Leveraged AI and ML across product lifecycle from fraud detection to personalization, creating intelligent, self-improving product experiences.

  • ML-based fraud prevention systems
  • AI-driven recommendation engines
  • Speech recognition and NLP (KATIE platform)
  • Predictive analytics for user behavior
💡

Innovation Leadership

Championed adoption of cutting-edge technologies and methodologies to accelerate product development and improve outcomes.

  • Introduced rapid prototyping culture
  • Individual Excellence Awards (Q3 2023, Q3 2024)
  • Spot Award Program (Q1 2024)
  • Cross-functional AI adoption advocacy

PM Resources & Guides

Essential guides, strategies, and insights for aspiring and experienced product managers

Why Learn Product Management?

Product Management is one of the most sought-after careers in tech. As a PM with 13+ years of experience across startups and Fortune 500 companies, I've compiled these resources to help you master the essential skills, frameworks, and strategies needed to succeed as a product manager in 2025 and beyond.

  • Learn from real-world case studies in AdTech, Search, AI, and B2B/B2C products
  • Understand how to build products from 0 to 1 and scale them to millions of users
  • Master data-driven decision making, prioritization frameworks, and stakeholder management
  • Stay ahead with AI, GenAI, and ML integration in product development
AI & ML

AI-First Product Management: Building with GenAI & LLMs

Learn how to integrate Generative AI, Large Language Models (LLMs), and Machine Learning into your product strategy. Master rapid AI prototyping using tools like Claude, ChatGPT, and Windsurf. Understand prompt engineering, AI ethics, and building AI-powered features that deliver real user value.

Topics: GenAI integration, LLM APIs, AI prototyping, RAG systems, fine-tuning models, AI product metrics, responsible AI, AI cost optimization, vector databases, embedding models

AdTech

AdTech & Monetization: From Sponsored Ads to Programmatic

Deep dive into advertising technology, programmatic advertising, SSP/DSP integration, and building profitable ad platforms. Learn auction mechanisms, real-time bidding (RTB), header bidding, and how to build sponsored product ad systems that generate millions in revenue.

Topics: Sponsored ads, programmatic advertising, SSP/DSP, RTB, ad servers, ROAS optimization, CPM vs CPC vs CPA, viewability, brand safety, first-party data activation, privacy-compliant targeting

Search & Discovery

Search, Discovery & Recommendation Systems Mastery

Build intelligent search experiences and recommendation engines that drive engagement and conversion. Learn about ranking algorithms, search relevance, personalization, collaborative filtering, content-based filtering, and A/B testing search features at scale.

Topics: Elasticsearch, search algorithms, ranking models, query understanding, autocomplete, faceted search, recommendation systems, collaborative filtering, click-through rate optimization, search analytics

Data & Analytics

Data-Driven Product Management: Analytics & Metrics

Master SQL, analytics tools, and data visualization to make informed product decisions. Learn to identify the right metrics (North Star, AARRR pirate metrics), run A/B tests, analyze cohorts, and build dashboards that drive action. Understand statistical significance and avoid common data pitfalls.

Topics: SQL for PMs, Google Analytics, Mixpanel, Amplitude, Tableau, A/B testing, statistical significance, cohort analysis, funnel analysis, retention metrics, user segmentation, product analytics

0→1 Products

Building 0-to-1 Products: From Idea to Product-Market Fit

Lessons from scaling multiple products from scratch to millions in revenue. Learn market validation, customer discovery, MVP (Minimum Viable Product) definition, iterative development, and achieving product-market fit. Real case studies from my experience at Lowe's, Airtel, and Shaadi.com.

Topics: Customer discovery interviews, problem validation, MVP definition, lean startup methodology, product-market fit signals, go-to-market strategy, early adopters, pivot vs persevere decisions

Enterprise B2B

Enterprise B2B Product Management: Complex Sales & Stakeholders

Navigate complex enterprise sales cycles, multi-stakeholder requirements, procurement processes, and compliance needs. Learn how to balance end-user needs with buyer requirements, manage long sales cycles, and build products that serve both users and enterprise decision-makers effectively.

Topics: Enterprise sales cycles, ROI justification, security & compliance, SOC2, GDPR, multi-tenant architecture, customer success, account management, pilot programs, enterprise contracts

Product Strategy

Product Roadmapping & Strategic Prioritization

Create compelling product roadmaps that balance business goals, user needs, and technical constraints. Master prioritization frameworks (RICE, ICE, Kano, MoSCoW), set effective OKRs (Objectives & Key Results), and communicate product vision to diverse stakeholders from engineering to executives.

Topics: Product vision, roadmap planning, RICE framework, OKRs, KPIs, prioritization techniques, stakeholder alignment, quarterly planning, product strategy documents, executive presentations

Technical Skills

Technical Depth for Product Managers: APIs, Architecture & System Design

Why technical knowledge matters for PMs and what you should learn. Understand REST APIs, GraphQL, databases (SQL vs NoSQL), system design basics, microservices architecture, cloud platforms (AWS, GCP, Azure), and how to communicate effectively with engineering teams without becoming an engineer yourself.

Topics: REST APIs, GraphQL, SQL databases, NoSQL (MongoDB, Redis), system architecture, scalability, microservices, cloud computing, CI/CD, version control (Git), technical debt management

UX & Design

Product Design & User Experience: From Wireframes to Prototypes

Learn UX fundamentals every PM should know. Master tools like Figma and Adobe XD, understand design thinking, create user flows and wireframes, conduct usability testing, and collaborate effectively with designers. Build intuitive interfaces that users love through user-centered design principles.

Topics: Design thinking, user research, personas, user journey mapping, wireframing, prototyping, Figma basics, usability testing, accessibility (WCAG), mobile-first design, responsive design

PM Career

Breaking into Product Management: Career Guide & Interview Prep

Comprehensive guide to transitioning into PM roles from engineering, design, business, or other fields. Learn how to build a PM portfolio, network effectively, prepare for PM interviews (case studies, behavioral, technical), and land your first PM role. Real examples and frameworks from my 13-year journey.

Topics: PM role types (APM, PM, Senior PM, Lead PM, GPM), resume optimization, portfolio projects, networking strategies, interview preparation, case study frameworks, behavioral questions (STAR method), salary negotiation

Agile & Scrum

Agile Product Development: Scrum, Kanban & Sprint Planning

Master agile methodologies and ceremonies. Learn how to run effective sprint planning, daily standups, sprint reviews, and retrospectives. Understand when to use Scrum vs Kanban, write effective user stories and acceptance criteria, manage backlogs, and work with cross-functional agile teams.

Topics: Scrum framework, sprint planning, user stories, story points, velocity, Kanban boards, retrospectives, backlog grooming, JIRA, agile metrics, continuous delivery, incremental development

Growth & Marketing

Product-Led Growth: Acquisition, Activation, Retention & Revenue

Drive growth through product strategy. Master the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue), build viral loops, optimize onboarding flows, reduce churn, implement growth experiments, and understand product-led growth (PLG) strategies used by companies like Slack, Dropbox, and Notion.

Topics: Growth hacking, viral loops, referral programs, onboarding optimization, activation metrics, retention strategies, churn reduction, product-led growth, freemium models, conversion optimization, growth experiments

Want to Learn More?

I regularly share insights, case studies, and detailed guides on product management, AdTech, AI integration, and career development. Connect with me to access exclusive content and discuss your PM journey.

Get in Touch

Let's Connect

Always happy to discuss product management, share insights, or explore collaboration opportunities.

Based in Bangalore, India 🇮🇳
Open to remote opportunities and consulting engagements